New York City

Patra Ltd.

This week’s study tour trip was to “mother of the bride” dress manufacturer Patra Ltd.

The head of sales, Caroline, and head designer, Joanna, took the time to talk to us about the independently owned special occasion dress company. They explained the evolving fashion tastes of women, and how they have changed their business strategy to accompany those changes.

Caroline explained that women are younger now, and so Patra brought on new designer Joanna to help the manufacturer make the needed transition from maternal to fashionable. Aside from taking popular styles and updating them, Joanna has also worked to take the line from “cute” to “hot” as she said, making sure every dress fits the needs of an older woman’s body.

As the needs of the end consumer have changed, Caroline explained that the needs of the buyer have also changed. “Fashion is less about fashion and more about finances now,” Caroline said. “It used to be more glamorous, and now it’s all about the margin. It all comes down to the price point that buyers want.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s